Advanced Turf Solutions expands in Michigan

June 22, 2017

Advanced Turf Solutions, an independent and employee-owned green industry distributor, acquired Michigan area distributor, Tri-Turf. Terms of the deal were not disclosed.

“For many years, Advanced Turf Solutions and Tri-Turf have enjoyed working together as partners in the United Turf Alliance,” said Alex Cannon, CEO of Advanced Turf Solutions. “It is our belief that increased service levels, a deeper product portfolio, and expanded resources will lead to market share growth in Michigan.”

Tri-Turf has two Michigan locations, one in Traverse City and one in Grand Ledge. The acquisition will expand Advanced Turf’s service area to include Michigan in addition to its current 10-state territory. All Advanced Turf Solutions core product lines and brands will be available to these new customers.

“I will be retiring after leading Tri-Turf for over 36 years,” said Tom Reed Sr., Tri-Turf president. “Our company culture is about selling with integrity and offering quality products and exceptional service. Advanced Turf Solutions shares these values.”

Tri-Turf’s existing team of support and sales staff will remain, and Robert Reed, Tri-Turf’s vice president, will run operations in Michigan under the Advanced Turf Solutions brand.

The transaction is expected to close at the end of June.

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