Agriculture Technology company Cool Planet hired green industry marketing veteran Owen Towne to lead the company’s turf, nursery and ornamental business. He will initially focus on commercializing the company’s Cool Terra Engineered Biocarbon product.
Towne brings experience and success in developing new products and establishing new markets for innovative TN&O products. His career and achievements have spanned established companies such as Ciba-Geigy/Novartis, Griffin LLC and United Phosphorous, Inc. as well as founding Phoenix Environmental Care, LLC.
“Owen is an outstanding TN&O marketer, with a long history of helping grow sales and profits for his companies as well as the channel,” said Cool Planet President and CEO, Jim Loar. “He is a very talented, experienced, and service-driven individual who will be able to help us rapidly grow the Cool Terra business.”
In his new role, Towne will work closely with Cool Planet’s distribution, retail and business partners who have seen the benefits of Cool Terra Engineered Biocarbon, and are now working to distribute the breakthrough TN&O product across the United States.
“I am fortunate to have worked in this industry for more than 20 years, and it is rare that an innovative product like Cool Terra comes along that has an immediate benefit to golf managers, and landscape and horticulture professionals,” said Towne. “As we launch commercial sales broadly in this segment, I expect to see tremendous results and rapid sales growth.”