Anuvia Plant Nutrients, a new plant nutrient company to be headquartered in Zellwood, Fla., has hired Amy Yoder as its CEO. Anuvia is focused on a new, innovative and patented way of manufacturing an enhanced efficiency fertilizer (EEF) for the turf and agricultural industries, according to the company.
Anuvia says it addresses the three pillars of sustainability — social, environmental and economic – simultaneously by providing an avenue for organic materials to be used in a resource-efficient and environmentally friendly manner.
“We’re very excited to have Amy on board at Anuvia,” says Mario Portela, Anuvia board chairman and TPG Alternative and Renewable Technologies (TPG ART) lead investor. “She brings the breadth and depth of knowledge needed to realize Anuvia’s ambitious growth plans. Amy’s extensive industry experience will be put to good use as we launch this exciting new company and technology.”
Anuvia Plant Nutrients is financed primarily by TPG ART. In addition to TPG ART, equity investors include Agro-Iron, whose businesses include the production of iron micronutrients; and Shrieve Chemical, a supplier of industrial chemicals, active in the fertilizer industry. Other investors include Florida-based agricultural companies and individual investors.
Yoder comes to Anuvia from Arysta LifeScience North America where she served as president and CEO for several years. A 20-year veteran of the agricultural industry, Yoder has held a variety of sales, marketing and executive positions in the crop protection and fertilizer industries.
“Now is a great time to join the Anuvia team, and I couldn’t be happier about this opportunity,” Yoder says. “We offer a proprietary EEF that will benefit both the turf and agricultural industries. Our product represents the first real innovation in EEFs that the industry has seen in many years. Both our product and manufacturing process address the current needs of the industries we serve and society in general. Our way is unique. Our way is new.”