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About Us

The foundation of sports worldwide.

Athletic Turf is the online source for sports turf news for groundskeepers, field managers, contractors and agronomists, among others. features the latest industry news and exclusive content, including the latest product innovations, practical and technical information, and business management solutions.

Fast Facts

  • Athletic Turf offers exclusive content and the best industry insight and access.
  • Our editors interview notable industry figures, including Tony Leonard, director of grounds for the Philadelphia Eagles; Allen Johnson, fields manager at the Green Bay Packers’ Lambeau Field; Alan Ferguson, head groundskeeper for England’s national soccer team; and many more.
  • More than 21,000 readers see our e-newsletter Athletic Turf News in their inboxes each month.
  • Athletic Turf has traveled the globe — from T-Mobile Park in Seattle to St. George’s Park in England.

Editorial Staff

Mailing address for the editorial staff:

ncm_logoNorth Coast Media
ATTN: Athletic Turf
1360 East 9th Street
10th Floor
Cleveland, OH 44114


Seth JonesSeth Jones


Seth Jones, a 15-year veteran of the golf industry media, is editor-in-chief of Golfdom magazine and Athletic Turf. A graduate of the University of Kansas School of Journalism and Mass Communications, Jones began working for Golf Course Management in 1999 as an intern. In his professional career he has won numerous awards, including a Turf and Ornamental Communicators Association (TOCA) first place general feature writing award for his profile of World Golf Hall of Famer Greg Norman and a TOCA first place photography award for his work covering the aftermath of Hurricane Katrina. In his career, Jones has accumulated an impressive list of interviews, including such names as George H.W. Bush, Samuel L. Jackson, Lance Armstrong and Charles Barkley. Jones has also done in-depth interviews with such golfing luminaries as Norman, Gary Player, Nick Price and Lorena Ochoa, to name only a few. Jones is a member of both the Golf Writers Association of America and the Turf and Ornamental Communicators Association.


Christina HerrickChristina Herrick


Christina Herrick is the editor of Athletic Turf News. Known for her immersive approach to travel from coast to coast in her previous stint as senior editor of American Fruit Grower Magazine, she uses social media (Twitter/Instagram @EditorHerrick) to share her experiences on the road with her audience. Herrick has a degree in journalism from Ohio Northern University.


Rob DiFrancoRob DiFranco

Associate Editor

Rob DiFranco is Athletic Turf’s associate editor. A 2018 graduate of Kent State University, DiFranco holds a bachelor’s degree in journalism. Prior to ATN, DiFranco was a reporter for The Morning Journal in Lorain, Ohio.


Joey CiccoliniJoey Ciccolini

Digital Media Content Producer

Joseph Ciccolini received a bachelor’s degree in journalism from Kent State University. He spent his time there creating news reports across various forms of media such as video, audio and print. Prior to joining NCM, he was an intern for 89.7 WKSU producing and voicing multiple broadcast stories.


Sydney FischerSydney Fischer

Digital Media Specialist

Sydney Fischer graduated from Kent State University where she received a bachelor’s degree in public relations with minors in marketing and advertising. While attending KSU, she held multiple internships and was a reporter for the Kent Stater.

Sales Staff

Mailing address for the editorial staff:

ncm_logoNorth Coast Media
ATTN: Athletic Turf
1360 East 9th Street
10th Floor
Cleveland, OH 44114


Craig MacGregor

Craig MacGregor


Craig MacGregor joined North Coast Media in January 2012. MacGregor started his marketing career in 1999 helping companies find their identities through the ‘Look Right’ philosophy of Design Room Creative, a strategic marketing firm in Cleveland. Craig worked at Advanstar Communications in the dental industry. He has worked extensively with business-to-business and business-to-consumer clients creating the right solutions for them. In addition to his role at Athletic Turf, he works with advertisers from our sister publications, Golfdom and Landscape Management magazines.


Dan Hannah

Dan Hannan

Eastern Regional Sales Manager | (216) 363-7937

Dan Hannan has worked in management roles with a strong focus on sales and marketing for the past 20 years. With his knowledge of the industries and his strong communication skill set he assists his clients with designing the most effective advertising strategies to meet their goals in both the landscape and golf markets.


Jake Goodman

Jake Goodman

Western Regional Sales Manager | (216) 363-7923

Jake Goodman is the account manager for North Coast Media. Goodman completed his undergraduate degree at Marshall University where he earned a Bachelor of Business Administration in marketing from the Lewis College of Business. Prior to joining NCM, he held a variety of positions in the sports and entertainment industry, namely in business development and ticketing. In addition to his role at Athletic Turf, he works with advertisers from our sister publications, Landscape Management magazine and Golfdom magazine.


Chloe Scoular

Account Manager | (216) 363-7929

Chloe Scoular brings with her more than 10 years of experience in sales and customer service. In addition to working on the Athletic Turf team, she also works on our sister publications, Golfdom magazine and Landscape Management magazine.