Super-Sod adds new sales representative

Super-Sod, a division of Patten Seed Co., added Kevin Farrell as an outside sales representative for customers in the area of Raleigh and Cary, N.C.

Originally from Dallas, Farrell attended the University of Texas at San Antonio and received his bachelor’s degree in public relations and sports journalism. Armed with a background in hotel sales at Gaylord Texan, Farrell relocated to North Carolina and soon joined the Super-Sod sales team.

He quickly became an expert on all Super-Sod turfgrass varieties and embraced the company culture.

“Working at Super-Sod is exciting because everyone is so outside-the-box with the way they do business and the way they run this company,” Farrell said. “You feel like you’re part of a family.”

Farrell’s position at Super-Sod allows him to connect with customers in the Triangle area and promote sales for both the Raleigh and Cary Super-Sod stores.

“Kevin’s goal in bringing in new business is not only to sell a customer some grass. He genuinely enjoys the relationship-building aspect of the process and his customers love that about him,” said Brad Hubinek, manager at Super-Sod of the Triangle.

Outside the Triangle, Farrell also serves as part of a special team that promotes drought-tolerant TifTuf Bermudagrass at home builder, landscape architect and athletic field conferences across the Southeast.

“It feels good to sell a product that you know is absolutely fantastic,” Farrell said. “I love that the quality of our product is what we put a lot of pride in. That’s something I can get behind and identify with because that’s how I live my life as well.”