Harrell’s announces 2026 Business-Building Event Series with The Lawn Care CEO 

Harrell’s announced its 2026 Business-Building Event Series, developed in partnership with The Lawn Care CEO. 

Each event is sponsored by Harrell’s and offered at no cost to attendees. Meals are provided, and participants are responsible only for travel and lodging. These in-person workshops and multi-day events are designed to equip owners and operators with practical strategies to strengthen leadership, improve financial performance, build effective teams and scale sustainable businesses. 

“Our customers are more than accounts. They’re people building livelihoods, teams and legacies,” said Jack Harrell, III. “Partnering with The Lawn Care CEO allows us to deliver meaningful, real-world business education that helps lawn care professionals grow with confidence while staying rooted in people-first values.” 

The event schedule 

• Jan. 22, 2026 — Ashland, Mass
• Feb. 26, 2026 — Dallas, Texas 
• June 11, 2026 — Charlotte, N.C. 
• June 17–18, 2026 — Orlando, Fla., Two-Day Business-Building Experience 
• Aug. 5–6, 2026 — Asheville, N.C., Two-Day Business-Building Experience 
• Nov. 19, 2026 — Tampa, Fla. 

Attendees will gain

• Vision setting and strategic planning 
• Thinking like a CEO 
• Financial health and profitability insights 
• Building scalable operational and agronomic programs 
• Marketing fundamentals for lawn care businesses 
• Leadership, culture and team development 
• Interactive Q&A sessions with industry experts 

By combining business education with peer connection and real-world application, the 2026 Business-Building Event Series reinforces Harrell’s commitment to helping lawn professionals build healthier businesses and stronger communities.