Bernhard and Company backs the launch of Soil Scout’s Grandmasters Program

Following the recent announcement introducing Soil Scout’s real-time underground monitoring technology to the North American market, Bernhard and Company is supporting the launch of Soil Scout’s new Grandmasters Program — a global ambassador initiative designed to recognize and connect the professionals shaping the future of turf management.

The Grandmasters Program has been created to celebrate the individuals who keep the world’s finest playing surfaces alive, according to the company.

Rather than a traditional ambassador scheme, the program is built around human expertise, mentorship and shared learning, bringing together leading turf professionals from different regions into a global community. Grandmasters will plan an active role in sharing real-world insight and experience, helping to advance understanding of soil conditions, root zone health and sustainable turf practices across the industry. 

Participants in the program will commit to long-term collaboration, allowing Soil Scout to work closely with them to track data, gather insight and amplify authentic customer voices through global channels. In return, Grandmasters will gain early access to new technology, exclusive events and opportunities to connect with like-minded professionals worldwide.  

The first four confirmed Grandmasters include: 

• Brent Downs MG, CGCS — The Otter Creek Golf Club and Harrison Lake Country Club 
• Andrew Northeim — Columbus Crew 
• Rodney McKeown — Sentosa Golf Club 
• Janne Lehto MG, CGCS — Hirsala Golf 

Further ambassadors are expected to be confirmed in the coming months, including representatives from leading U.S. venues, as the program continues to expand.  

“Following our introduction of Soil Scout to the North American market, it’s exciting to see the brand launch a program that puts people, not just technology, at the centre of progress,” said Steven Nixon, managing director at Bernhard and Company. “The Grandmasters Program recognizes the professionals who are shaping best practice in turf management and creates a platform for them to learn from one another on a global scale.” 

Jalmari Talola, CEO of Soil Scout, said, “This program is about recognizing the people who move our industry forward. These are professionals whose knowledge, curiosity and leadership influence not only the surfaces they manage, but the wider turf community around them. By connecting them and supporting their work with real-time underground data, we’re creating a platform for shared learning and long-term progress.”