John Deere partners with Major League Baseball

As the nation prepares for its 250th anniversary, two American institutions today formed a new partnership: Deere and Company and Major League Baseball (MLB). John Deere’s new multiyear Major League sponsorship brings together two legacy brands rooted in everyday American life, from ballfields and backyards to farms and green spaces across the country.

As the Official Tractor of MLB, Deere’s marketing assets across digital and linear media will spotlight the work that goes into every season, from maintaining backyards to caring for ballfields for communities where the game is played.

“For nearly two centuries, John Deere has stood alongside the hard-working, dedicated people who care for the land and who build our communities,” said Jon Chase, John Deere’s head of turf and utility equipment. “Now, through our partnership with Major League Baseball, we’re able to celebrate America’s favorite pastime, America’s favorite teams, America’s favorite players and the people who show up every day to build and grow America.”

A 360-degree multimedia advertising program will showcase the new partnership throughout the season, including on-site activations at the 2026 MLB at Field of Dreams game in Dyersville, Iowa, where baseball tradition meets agricultural heritage, and at MLB All-Star Week in Philadelphia.

“Baseball has always been deeply connected to America,” said Uzma Rawn Dowler, MLB CMO and senior vice president, Global Corporate Partnerships. “As we celebrate America’s 250th anniversary, partnering with John Deere brings together two brands that are truly woven into the fabric of this country. Deere represents the individuals who shape our communities where baseball is played every day and we’re proud that we can celebrate the people who keep America moving forward.”

Additional details on programming, community engagement and in-stadium experiences will be announced throughout the year.