Bernhard and Co. names Jason Connaughton as territory manager for turf technologies

Bernhard and Co. appointed Jason Connaughton as its new territory manager for turf technologies. The company says this new role shows its commitment to advancing data-driven solutions in the evolving turf care industry.

Connaughton brings decades of hands-on experience to the position. His career began as a greenkeeper in Ireland, followed by a stint at the prestigious Australian Club in Sydney. After relocating to the U.K., he became a qualified mechanic and eventually served as golf course manager at Yeovil Golf Club, where he honed his expertise in turf management. His practical knowledge aligns closely with Bernhard’s mission to integrate cutting-edge technology into sustainable land management practices.

“It’s really exciting to be part of the Bernhard and Company team,” said Connaughton. “The turf care industry is moving so rapidly towards data collection — it’s become such a powerful tool. With the products and technology that we are now distributing and selling, we can help turf managers both collect important data and understand how to use it to make smart decisions and operate in the most efficient way possible.” 

This focus on data is central to Bernhard’s strategy. Research indicates that 75 percent of turf grass issues originate below the surface, underscoring the importance of precision tools and analytics in diagnosing and solving problems. Connaughton will oversee Bernhard’s portfolio of solutions, including collaborations with companies like Maya Global, which uses artificial intelligence for sustainable land management.

Connaughton’s appointment signals Bernhard’s commitment to equipping turf managers with tools that promote efficiency and sustainability, according to the company.

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