California Sports Surfaces launches ultra performance series
ICP Building Solutions Group (ICP BSG) launched its California Sports Surfaces (CSS) Ultra Performance Series.
ICP BSG’s CSS Ultra Performance is part of the company’s reinvestment in California Sports Surfaces. The company said customers can expect higher-performing products, enhanced service and support and faster, streamlined delivery.
“Plexipave, DecoTurf and a variety of other California Sports Surfaces brands have been trusted to deliver outstanding resiliency and performance in some of the world’s highest-profile sporting events for decades,” said James Rack, vice president of sports surfaces of ICP BSG. “We intend to carry on that mission for decades to come. It’s why we have committed to bringing new talent into the organization, dedicating resources to research and development and reformulating our products for greater performance than ever before.”
CSS Ultra Performance series offers:
- Abrasion resistance and durability to minimize surface wear.
- Improved permeability, allowing the coating to breathe from the ground up and avoid moisture trapping.
- Enhanced tensile strength, providing greater pliability when applying a coating over rubber mat systems or imperfect asphalt.
- UV resistance and color retention to minimize changes or fading after prolonged sun exposure.
- Excellent coverage, helping installers get more from every application.
- A streamlined, enhanced color palette to help customers achieve outstanding looks on every surface.
In conjunction with the launch of CSS Ultra Performance, ICP BSG is bolstering the California Sports Surfaces team with new personnel across its operations to help provide better service in the field, improved response time and continuous innovation.
“Everything we’re doing, we’re doing to better serve our customers,” Rack said. “We’re excited for our customers to get their hands-on CSS Ultra Performance products and to provide outstanding service well into the future.”