Envu adds James Nolfo to its US turf business

November 13, 2024 - By Rob DiFranco

(Photo: Envu)

Envu recently appointed James “J.” Nolfo as the campaign activation manager for its U.S. turf business.

With more than 25 years of experience in marketing, project management and digital strategy, Nolfo brings a wealth of expertise to his role, where he will be responsible for core campaigns in the U.S. golf and sports turf markets.

“J. brings a fresh perspective that will be invaluable to our team. His extensive background in marketing and digital strategy, coupled with his passion for the industry, makes him an ideal fit for Envu,” said Jessica Rasmussen, head of marketing activation, U.S. “I am excited to welcome him to the team and look forward to seeing the impact he will have on our golf and sports turf initiatives.”

Nolfo joins Envu after an 11-year stint with BASF. His tenure began in the Professional and Specialty Solutions Group, where he managed market research projects and provided critical data analysis support. Nolfo later transitioned to roles focused on customer experience and content management, culminating in his recent position as product owner for digital marketing platforms for its North American businesses.

A native of St. Louis, Mo., Nolfo relocated to Raleigh, N.C., in 2003 after spending several years in southern California. He resides there with his wife, Sarah, and he has four grown children living across North Carolina, Tennessee and Texas.

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