Ryan Turf to rebrand under Bobcat in 2024

Bobcat, a company within Doosan Group, expanded its global branding strategy as its Ryan turf renovation equipment will rebrand under the Bobcat brand in 2024.

Ryan equipment joined the Doosan Bobcat portfolio in 2020, following the acquisition of BOB-CAT Mowers and the Steiner and Ryan brands of grounds maintenance equipment from Schiller Grounds Care.

Ryan has produced turf equipment for more than 75 years with a product lineup featuring aerators, sod cutters, dethatchers, power rakes, overseeders and other specialty products.

According to Bobcat, the transition aims to create a cohesive customer experience and grow the organization’s footprint, making the brand more accessible to more customers in more places. With this refreshed identity, Ryan products will undergo design and aesthetic changes in alignment with the current Bobcat branding. The turf renovation equipment is produced at the Doosan Bobcat manufacturing facility in Johnson Creek, Wis., and will continue to be manufactured there following the brand transition.

Bobcat-branded Ryan equipment is expected to be available for customer purchase through Doosan Bobcat’s global dealer network in 2024.