Sports Field Management Association taps Laura Simmons as new CEO

Laura Simmons joins the Sports Field Management Association (SFMA) as its new CEO. The organization said she will lead the association’s growth initiatives and execute its strategic plan. She started her new role on Dec. 1.

Simmons, who most recently served as deputy director for the Federation of State Massage Therapy Boards, has more than two decades of experience serving associations and in property management. Simmons’ experience includes developing innovative programs, growing membership, managing finances/budgets and implementing strategic plans.

“I’ve always had immense respect for the men and women who prepare safe, enjoyable playing surfaces at all levels, be that professional and college fields or the communal spaces that serve communities of all sizes,” says Simmons. “My goals are to help our members reach new heights in their profession, raise the profile of the industry and build a sustainable and bright future for SFMA.”

SFMA said Simmons’ duties include enhancing SFMA’s role and profile as an advocate and positioning the association as the leader in the field. Additionally, Simmons will oversee efforts to expand educational opportunities, forge new partnerships, diversify revenue and add programming to promote the organization’s value to its members.

“Laura brings both a wealth of knowledge on how to effectively manage professional associations and an infectious energy for the sports field management industry,” says James Bergdoll, SFMA president. “Under Laura’s leadership, I am confident her fresh perspective will help us achieve our goals and we cannot wait for her to get to work on our members behalf.”