TenCate kicks off national campaign for  Pivot Performance Turf

TenCate is kicking off a new national turf campaign campaign.  At the center of the multi-pronged initiative are “Pivot Field Days;” unique hands-on events that bring athletic directors, coaches, athletes, architects and municipal decision makers to local sports fields to experience Pivot Performance Turf firsthand. 

The interactive events are designed to introduce the nation to Pivot, the first synthetic turf that aims to replicate the feel and performance of natural grass without the drawbacks of traditional turf, according to the company. Each event transforms a local field into a living lab, letting guests step onto the turf and watch its performance revealed by biometric sensors tracking an athlete’s every step, turn and pivot.   

Charlie Beets, league and tournament director of 3&2 Baseball Club, called Pivot “a game changer” for the complex, adding that the turf still looks new a year after installation. 

“We have more than 6,000 kids in our program and host over 3,000 tournament teams a year,” Beets said. ”The turf has been a real differentiator in attracting teams from across the region.” 

The Field Day experience is just one element of TenCate’s broader campaign. It also features digital education and national advertising, reaching coaches, athletic directors, athletes, architects and municipal leaders across the country.   

TenCate’s initiative includes the expansion of the Playing for Keeps website, a digital hub that helps coaches, athletic directors and municipal planners explore Pivot’s performance and learn more about synthetic turf.  

The comprehensive site features side-by-side comparisons with conventional turf, product overviews with specs and warranty details and case studies from schools and universities. Visitors also will find plain-language explainers, myth-versus-fact resources and testimonials from coaches and athletes who have competed on Pivot fields.  

Together, the site provides the data, context and real-world examples facility leaders need to review the technology with confidence, according to TenCate.

Developed by TenCate’s Center for Turf Innovation, the company stated Pivot represents years of research and development to create a synthetic turf that plays and performs like natural grass. Key features include: 

• No performance infill required, reducing plastic shedding by up to 99 percent.
• No black rubber pellets.
• Up to 50 percent longer lifespan than conventional turf systems.
• Higher fiber density, creating a more grass-like surface. 
• Backed by an industry-first 12-year warranty. 
• Zero detectable PAHs or lead, meeting California Prop 65 requirements and FIFA, NCAA and NFL testing criteria. 
• Regionally recyclable at the end of its life. 

“Pivot represents a leap forward in turf engineering,” Fields said. “This campaign ensures that every coach, every player and every community understands what’s possible when you combine the playability of grass with the durability, reliability and recyclability of advanced turf.”