Waterloo Turf to enter the Colorado and Idaho markets

Waterloo Turf, a turf and synthetic grass franchise, stated it has started 2025 on a high note following rigorous franchise growth and entries into several new states. 

Having only launched its franchise opportunity in December 2024, the brand has garnered noticeable franchise interest with a current total of 32 territories under development. With an established presence in Austin, Scottsdale, Dallas-Fort Worth, Houston and Nashville, the brand continues to target major metropolitan areas in the Sunbelt to expand its franchise footprint, according to the company.

This year, Waterloo Turf entered two new states for the first time, with new franchisees now serving Scottsdale, Ariz., and Nashville, Tenn. The brand will now be stepping into Idaho and Colorado for the first time, with locations set to open in Boise, Boulder and Fort Collins by the end of the summer. 

  Additionally, Waterloo Turf will be doubling down on building a presence within its home state of Texas, with new franchise agreements signed in Waco and College Station. 

“We’ve experienced tremendous momentum so far this year as more communities are recognizing the need for, and benefits of, sustainable landscaping solutions such as artificial turf,” said Tim Lovett, co-owner and CEO of Waterloo Turf. “I look forward to teaming up with driven franchise partners who want to bring lush, green and water-conscious lawns to their local communities as we step into the remainder of 2025.” 

Waterloo Turf is currently seeking franchisees with a “team captain” mindset, offering a 10-percent discount to owners who are ex-NCAA athletes and ex-military.