AstroTurf partners with Cyclyx to increase plastic waste recycling
AstroTurf partners with Cyclyx International, a consortium-based, post-use plastic company committed to increasing the recyclability of plastic waste.
“We are thrilled to be joining forces with Cyclyx as part of their esteemed consortium,” said Rob Mitchell, AstroTurf vice president of business development. “Our robust commitment to ESG goals finds an ideal match in Cyclyx’s resources, expert guidance, and wealth of opportunities. Our comprehensive research into recycling and sustainability solutions highlights the importance of selecting the perfect collaborator to convert our innovative concepts into practical, meaningful outcomes. In this respect, Cyclyx and its consortium members offer an unparalleled synergy, and we look forward to a fruitful partnership.”
According to AstroTurf, the company aims to achieve zero waste by early 2024, by employing inventive strategies to address and minimize plastic waste. The company offers what it calls a “climate positive” turf product made from Bio-Based PE (Bio Polyethylene), which incorporates 60 percent renewably sourced raw materials such as sugar cane, reducing both carbon footprint and water usage.
AstroTurf says the collaboration with Cyclyx will enable sustainable methodologies across its manufacturing, installation and end-of-life procedures. The company adds that this opens the door to diverting more than 10 million pounds of PE waste destined for landfills towards circular recycling routes, with up to 90 percent of the waste potentially being repurposed.
“Cyclyx’s deep expertise in handling post-use plastics will significantly bolster AstroTurf’s ability to meet its ambitious sustainability objectives,” said Ron Sherga, vice president of membership engagement of Cyclyx. “AstroTurf is a beloved brand in the world of sports, and together we will ensure it’s recognized not only for its high-quality products but also for its commitment to environmental preservation.”