DuraEdge Products hires senior VP of business development

DuraEdge Products hired Luke Yoder as the company’s senior vice president of business development for the newly formed Southeast sales region.

Currently based in South Carolina, Yoder has been a member of the Sports Turf Industry for more than two decades. After graduating from Clemson University with a degree in Turf Science, Yoder went on to have a distinguished career as a head groundskeeper for the Iowa Cubs, Pittsburgh Pirates and the San Diego Padres.

“The experience and professionalism Luke brings to our already outstanding team of professionals will strengthen our proven position in the marketplace as a solutions-based sales team. Through his inside knowledge of product usage and practical approach to training, we will become better at understanding those whom we serve,” said Grant C. McKnight, president of DuraEdge Products.

“I’m looking forward to working with Luke in the coming months to map out the strategy for success in the Southeastern Region. Ahead of the investment in infrastructure, he will be a valuable asset to forge and establish the customer relationships necessary to support the supply chain required to deliver our products,” said Michael Viersma, cxecutive VP of DuraEdge Products.

With fourteen locations to service their current RFQ’s, the company is ever expanding their footprint in an effort to better service the growing list of installations around the US.