Mid-Atlantic supplier Genesis Turfgrass joins United Turf Alliance
The addition of Genesis Turfgrass makes the third business to join UTA this year. read more
D & K Products joins United Turf Alliance
New addition helps expand United Turf Alliance’s distribution in Iowa, Nebraska and Illinois. read more
United Turf Alliance appoints Nick Strain as CEO
United Turf Alliance (UTA) named Nicholas Strain as its new CEO. Strain replaces George Furrer, who is now the General Manager of Valley Green. Mobile previewDesktop preview read more
United Turf Alliance launches 3 new products
United Turf Alliance added three new product additions to its ArmorTech portfolio: ArmorTech Tetra, ArmorTech Gold Standard 45 and ArmorTech ZOXY-PG. “Introducing one new product is a task these days,” said George Furrer, CEO of United Turf Alliance. “The launch of three products simultaneously confirms our owners’ ongoing commitment to be the supplier of choice to professional turfgrass managers.” ArmorTech Tetra is... read more
United Turf Alliance restructures leadership team
United Turf Alliance President, Tim Zech, has resigned, and the corporation’s Chairman of the Board, Bob Mele, has been appointed interim President. United Turf Alliance (UTA) markets turf protection products under the ArmorTech and Optimizer brand names exclusively through its members and dealer partners. “We are grateful for Tim’s seven years of service with UTA and we wish him well,”... read more
